Digital influencers gathered at Southbound in Chamblee, Ga.
to experience the newly released 2018 Toyotas.
|
Last
week, the all-new 2018 Toyota Camry was
revealed. On Friday, June 23, I was among the first on the East Coast to see this beauty during a
special event at
Southbound in Chamblee, GA.
Corey
Proffitt, East Coast Communications Manager, Toyota North America, along with
Mike Esposito and Matt Michals, District Training Managers, Southeast Toyota
Distributors, presented the all-new 2018 Toyota Camry and the first-ever 2018
Toyota C-HR to a select group of Atlanta's digital influencers.
The new Camry utilizes TNGA (Toyota New Global Architecture), which represents a completely new strategy to the way the company designs, engineers, and packages its vehicles. TNGA retains all of Toyota’s traditional values of superlative build quality and safety while injecting a fun driving experience that plays on all the senses. The physical manifestation is the usage of a new engine, transmission and GA-K platform.
The
Camry development team aimed for a styling design concept that achieves strong
harmony between refinement and a sensual athletic image, creating a new
approach to the market. The result is a new signature design language that
takes the car into a beautiful and futuristic new direction.
There were three primary design goals when penning the all-new Camry: a distinctive, low center of gravity that results in a firm wide stance; a practical-yet-emotionally styled cabin profile, and a sporty and upscale image both inside and out. These design goals have resulted in a new type of sedan that’s both exciting to look at and, more importantly drive, reestablishing itself as the new standard in the mid-size sedan category.
Camry
will be available in five grades: L, LE, XLE, SE and XSE. The sportier SE
and XSE grades wear a noticeably different body style than the entry level L
and LE, and premium XLE grades, highlighted by a sculpted rocker panel, new
19-inch black machined-finish alloy wheels (standard on XSE and optional on SE)
a subtle rear spoiler lip, aggressive front bumper, and rear bumper with
a lower diffuser. The face is much more distinctive with large side intakes
flanking the lower bumper’s unique “Catamaran-inspired” accents, a high and
slim upper intake encompassing the central Toyota badge, and a powerfully
expressive gloss black mesh grille. A unique rear bumper with distinctive
corner lines and smoke-tinted rear combination lamps highlight the changes at
the rear.
Development
of the all-new Camry has been advanced by Toyota’s company-wide implementation
of Toyota New Global Architecture (TNGA). TNGA builds upon Toyota’s engineering
and design strengths to make every new vehicle even better, with the all-new
Toyota Camry being the first vehicle to take full advantage of the new
architecture for creating fun-to-drive vehicles.
TNGA is much more than an approach to designing a vehicle’s platform; it is a new strategy that strengthens the development of Toyota vehicles going forward in an unprecedented manner, while playing an important role as the driving force behind the transformation of the company itself as it incorporates many ways of working with a variety of new and advanced technologies.
While each department involved in the development of new vehicles advanced the “kaizen” or continuous improvement within their respective area of design/engineering expertise to make every Toyota vehicle even better, the development of the new TNGA-based Camry progressed as a single unified team that encompassed all areas of the vehicle’s development.
The all-new Camry’s TNGA-based body/platform has created a new dimension of design freedom that includes an extended wheelbase and a wider vehicle stance, realizing a stylish and sporty new design aesthetic.
Along with the new platform, an all-new 2.5-liter four-cylinder Dynamic Force Engine, new Direct Shift-8AT eight-speed automatic transmission and a new double wishbone rear suspension design are all representative technologies that have evolved through TNGA. The most noticeable change for the driver will be that TNGA will deliver an unprecedented level of driving enjoyment through dynamic and spirited handling capability.
TNGA is much more than an approach to designing a vehicle’s platform; it is a new strategy that strengthens the development of Toyota vehicles going forward in an unprecedented manner, while playing an important role as the driving force behind the transformation of the company itself as it incorporates many ways of working with a variety of new and advanced technologies.
While each department involved in the development of new vehicles advanced the “kaizen” or continuous improvement within their respective area of design/engineering expertise to make every Toyota vehicle even better, the development of the new TNGA-based Camry progressed as a single unified team that encompassed all areas of the vehicle’s development.
The all-new Camry’s TNGA-based body/platform has created a new dimension of design freedom that includes an extended wheelbase and a wider vehicle stance, realizing a stylish and sporty new design aesthetic.
Along with the new platform, an all-new 2.5-liter four-cylinder Dynamic Force Engine, new Direct Shift-8AT eight-speed automatic transmission and a new double wishbone rear suspension design are all representative technologies that have evolved through TNGA. The most noticeable change for the driver will be that TNGA will deliver an unprecedented level of driving enjoyment through dynamic and spirited handling capability.
Like
the new Camry’s conventional gasoline powertrain, the new Toyota Hybrid System
(THS II) has been engineered to provide spirited performance and driving
enjoyment—including new Sequential Shiftmatic technology that allows the driver
to “shift” the continuously-variable transmission (CVT), mimicking a
quick-shifting six-speed automatic transmission via paddle shifters (on SE
grade) or with the console-mounted shift lever—while simultaneously achieving
an optimal balance between high power output and exemplary energy efficiency.
The 2018 Camry Hybrid is available in three grades, LE, SE, and XLE. In addition to its enhanced handling and driving performance, the hybrid version of the new Camry achieves outstanding fuel efficiency with a best-in-class EPA-estimated mpg of 51 city/ 53 highway/52 combined on the LE grade, an impressive 30 percent increase for combined mpg, and 44 city/47 highway/46 combined on the SE and XLE, reflecting an increase of 21 percent for combined mpg.
Dynamic performance is assured thanks to optimal control of the engine working in concert with the electric motor (MG2), while exemplary energy efficiency is achieved by using both electric motors (MG1 and MG2) for hybrid battery charging.
Driving characteristics and trunk room are improved through the implementation of the new TNGA packaging as it allows for the hybrid system’s battery pack to be moved from the trunk area to beneath the rear seat, positioning the battery weight at a lower center of gravity axis.
The updated Power Control Unit (PCU) of the new hybrid system plays a key role in improving the operational efficiency of this eco-sensitive powertrain.
Thanks to improvements in the conversion efficiency of the PCU and the transaxle/electric motor, they combine to reduce energy loss by a total of approximately 20 percent. Additionally, improvements to cooling system efficiency has reduced energy loss by about 10 percent.
The 2018 Camry Hybrid is available in three grades, LE, SE, and XLE. In addition to its enhanced handling and driving performance, the hybrid version of the new Camry achieves outstanding fuel efficiency with a best-in-class EPA-estimated mpg of 51 city/ 53 highway/52 combined on the LE grade, an impressive 30 percent increase for combined mpg, and 44 city/47 highway/46 combined on the SE and XLE, reflecting an increase of 21 percent for combined mpg.
Dynamic performance is assured thanks to optimal control of the engine working in concert with the electric motor (MG2), while exemplary energy efficiency is achieved by using both electric motors (MG1 and MG2) for hybrid battery charging.
Driving characteristics and trunk room are improved through the implementation of the new TNGA packaging as it allows for the hybrid system’s battery pack to be moved from the trunk area to beneath the rear seat, positioning the battery weight at a lower center of gravity axis.
The updated Power Control Unit (PCU) of the new hybrid system plays a key role in improving the operational efficiency of this eco-sensitive powertrain.
Thanks to improvements in the conversion efficiency of the PCU and the transaxle/electric motor, they combine to reduce energy loss by a total of approximately 20 percent. Additionally, improvements to cooling system efficiency has reduced energy loss by about 10 percent.
The first-ever 2018 Toyota C-HR – a stylish and
technology-filled subcompact SUV crossover vehicle -- represents a leap forward
in design and innovation. The C-HR has
the sportiness to impress thanks to Deputy Chief Engineer, Hiro Koba, who is a
diehard racer with speed coursing through his veins. Koba and team made sure
the C-HR exhilarates its driver anytime, anywhere, satisfying mischief-makers
and trend-setters alike.
The 2018
Toyota C-HR was developed on the Nürburgring. I had the
opportunity to drive it around a bit -
including I-85 at 3:00pm - and it really does handle tight turns quite nicely. This TNGA platform is a wonderful advancement
for Toyota’s vehicle dynamics. It goes around a corner much faster than you’d
think.
Corey Proffitt, East Coast Communications Manager, Toyota North America. |
The all-new 2018 Toyota Camry. |
The first-ever 2018 Toyota C-HR (Coupe High-Rider). |
Stylish and technology-filled 2018 Toyota C-HR. |
The 2018 Toyota C-HR wheel of control for mischief-makers and trend-setters. |
Visit
your Toyota dealers to see these works of art, soon.
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